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Minding Your Dog Business ebook
What is it about? Setting up and running a successful dog-related business is an achievement in itself, but building a business with staying power that can succeed over the long run is the ultimate test for a dog pro. dogTEC's Veronica Boutelle and Rikke Jorgenson new book will help guide you as you work to build your dog business, whether you are a trainer, a dog walker, a dog sitter, or a daycare owner. Of special interest to many of you dog pros will be the up to date information on the latest in marketing technologies and techniques as well as how to manage your business during economic downturns.
• How to develop your business for long-term financial security and personal fulfillment.
• How you can become more comfortable and effective at selling your services.
• What the smartest, easiest, least expensive ways to market yourself are. Should Google Adwords, Facebook, and Twitter be part of your marketing plan?
• How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.
In straightforward language, sprinkled throughout with humor, Veronica and Rikke show you how to make choices that are right for you in an ever more competitive market A truly great resource for dog pros.
Who wrote it? Veronica Boutelle and Rikke Jorgensen
More about Veronica and Rikke- Veronica is the founder of dogTEC, the top business consultant in the dog service industry, a sought after speaker and workshop leader, and author of How to Run a Dog Business- Putting your Career Where Your Heart Is.
Rikke Jorgensen is a long term collaborator of Veronica’s and is a writer and communications consultant with a background in high-end advertising, to offer advice for dog professionals who want to grow their business.
When was it published? 2010
Who published it? Dogwise Publishing
Reviews- MIDWEST BOOK REVIEW
"Some people love dogs. Some people love dogs so much they turn it into a living. "Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals" is a guide for those who are trying to get their dog related business off the ground. With business advice as well as how to apply these aspects to dog business and how the dog business can vary from other typical businesses, "Minding Your Dog Business" is a fine resource for anyone trying to turn their dog fancy into profit. " James A. Cox, Editor
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